To achieve this, we designed the TV System to align closely with the Hotel’s existing website, ensuring consistency in branding, tone, and user experience across all touchpoints. Rather than functioning solely as an entertainment feature, we positioned the TV System as a central hub for guest interaction. This approach allowed the system to incorporate a branded in-house explore guide, curated local recommendations, menus and suggested activities tailored to the Pitlochry area. In doing so, guests are not only provided with regular TV entertainment but also guided for a more immersive and personalised stay.

Building on this strategy, we carefully structured the TV Interface to ensure a clean and intuitive user experience. To add to this, we made sure to design the In-Room directory in an organised way to fit seamlessly within the system, allowing guests to access key information without unnecessary complexity. To further enhance accessibility, QR code functionality was introduced as an extension of the TV experience. Guests can scan a dedicated code to access more information of the directory through their phones, providing quick convenient access to hotel services.

In addition, a second QR code connects guests directly to the Hotels in-house WhatsApp platform enabling a smooth, personalised communication throughout their stay.

As a result, the TV System delivers a more cohesive and connected guest experience, reinforcing Birchwood Pitlochry’s premium positioning. Guests benefit from easier access to services, improved In-Room convenience, and a more modern, intuitive way to interact with the Hotel. At the same time, the integration of communication tools and curated tools helps create a more personalised stay, bridging the gap between digital and in person services.